Waste no more time arguing about what a good piece of software should be. Build one.
— after Marcus Aurelius
Portfolio · 8 active bets
Software we’ve backed with our own time.
Each one began as a problem we kept running into. Each one is shipped, maintained, and used daily — by us, and by people who’d rather not deal with bloated alternatives.
We build new tools as real problems surface. Each one will follow the same discipline: solve a specific problem exceptionally well — then stop there.
Archive
Projects we’ve sunset.
Not every bet pays off. We learn from the ones that didn’t.
Write.RocksSunset · 2023
Blogging platform for developers.
A powerful blog platform — Notion-like blocks or Markdown, multi-site management, perfect SEO scores.
The Thesis
Three convictions that decide what we build — and what we don’t.
01Temperance
Clarity over surface area.
The best software solves one problem so completely that you stop noticing it. We strip away everything that isn’t load-bearing — features, menus, accounts, dashboards — and ship what remains.
02Fortitude
Endurance is a feature.
A tool you can rely on for ten years is worth more than a tool you must re-evaluate every quarter. We build for permanence, not for the changelog. No surprises. No forced migrations.
03Wisdom
Specialists, not suites.
Excellence through specialization, not mediocrity through bundling. Each tool we ship masters one discipline completely — then refuses, politely, to do anything else.
The Stoa of Attalos — where Zeno first taught the philosophy that gives this studio its name.
Philosophy · An Essay
Built for people who value their time.
We reject the modern tendency toward bloated software that tries to do everything and succeeds at nothing.
Like the Stoic philosophers who sought to eliminate the unnecessary from life, we strip away features that don’t serve a clear purpose. Every tool we build starts with a real problem — not a market opportunity, not a feature checklist — a genuine frustration that needs solving.
We build software the way the ancient builders constructed their monuments: with intention, discipline, and respect for those who will use it. No artificial complexity. No features added just to justify a price increase.
The result is a small portfolio of focused tools, each one capable of outliving the trends that produced it. That is the bet.
If it doesn’t solve a real problem, it doesn’t get built.